Creative Director Candice Rhea in Seattle Washington USARotating GIF of images of professional work. Candice Rhea Creative Director Gif Candice Rhea Creative Director spinning in a gifCreative Director Candice Rhea spinning in a gifCreative Director Candice Rhea spinning in a gifCandice Rhea spinning in a tizzy gifCandice Rhea dancing gifRotating GIF of images of professional work.

I am Candice Rhea, an award-winning creative conceptualist, strategic thinker, and brand storyteller.

Curry J. Hackett's headshot. He's an attractive Black American man with thick locs, wearing an light jacket over a patterned shirt.

I am focused on my career as a Creative Director. My future is in big brands making big impacts, based on my value for brands with meaningful stories and my ability to curate rousing formulas to tell them.

My creative process is highly tactile, and I create ideas that are palpable. My process requires me to see, touch, feel, and show my ideas so that my team can immerse themselves in the intoxicating visions that deliver outstanding results. I am often heavily animated, which I have found to be an excellent tool to encourage the very best work from my creative team.

UPDATED
April 2023
Project by Candice Rhea, branding of Tini Tastes, packaging Project by Candice Rhea, branding of Tini Tastes, packaging boxesProject by Candice Rhea Tini Tastes packaging projectProject by Candice Rhea, Tini Tastes packagingProject by Candice Rhea, Tini Tastes packaging project close up shotProject by Candice Rhea, Tini Tastes Tini Bar packaging conceptProject by Candice Rhea, Tini Tastes email design scrolling gifProject by Candice Rhea, Tini Tastes email design mobileProject by Candice Rhea, Tini Tastes box packaging mockup

Tini Tastes

Brand Development,
Creative Direction,
Strategic Design
2022

Tini Tastes was created by renowned Australian pediatricians, aiming to guide parents through food allergy awareness and prevention with cut-through content and class-leading wellness products.

Tini Tastes needed a strategically curated brand identity that would both guide and comfort parents while making big decisions for their little ones.

Client - Tini Tastes
Agency - Growth Gurus

Project by Candice Rhea FSY projection light displayProject by Candice Rhea, The Future Sees You behind the scenesProject by Candice Rhea,  The Future Sees You behind the scenes behind the projectorProject by Candice Rhea, The Future Sees You finihsed product, display on a building at nightProject by Candice Rhea, The Future Sees You finihsed product at White Night MelbourneProject by Candice Rhea, The Future Sees You at Melbourne White Night AustraliaProject by Candice Rhea FSY projection light display

Future Sees You

Public Art,
Art Direction,
Conceptualization
Awards
Gold - Indigo Awards, Netherlands
Silver - A'Design International Awards
Silver - International Design Award

The Future Sees You was a projection art installation as a part of White Night, Melbourne Australia's pinnacle arts festival. It's an event that draws huge crowds into the Central Business District to view and appreciate bespoke innovative art forms.

Creating graphic abstracts of filmed eyes, it captures the emotions, beliefs and hopes from a selected group of young creatives at the renowned Billy Blue College of Design at Torrens University.

Client - Torrens University, Billy Blue College of Design
Agency - The Cutaway Project

Project by Candice Rhea, Rooted Yoga brand identityRooted Yoga Brand AffirmationRooted Yoga logoRooted Yoga logo rulesRooted Yoga logo variationsRooted Yoga IconographyRooted Yoga iconography classes

Rooted Yoga

Brand Development,
Strategic Design,
Marketing Strategy
Ongoing

Rooted Yoga Studio is the culmination of big ideas like racial equality, body positivity, and accessibility for all human types who don't necessarily fit into the social media ideal of the modern Western Yogi.

Rooted Yoga needed a carefully curated brand identity to represent a small yoga studio doing big things.

Client - Rooted Yoga
Agency - Studio Chulo

Project by Candice Rhea, Growth Gurus Creative Direction ProjectProject by Candice Rhea, a Growth Gurus portrait of our peopleProject by Candice Rhea, Growth Gurus presentation projectProject by Candice Rhea, Growth gurus slide presentation on a laptopproject by Candice Rhea, Growth Gurus media wall designProject by Candice Rhea, Creative Director at Growth Gurus

Growth Gurus

Creative Direction,
Brand Management,
Strategic Design
Awards
Best Design Agency - Yotpo Partner Awards
ExceLLence Award - Yotpo Partner Awards

Growth Gurus is an e-commerce marketing agency, boasting a vast portfolio of mid to large-sized businesses worldwide.

Here I oversaw our in-house brand management and managed the creative strategies and output for our clients. Leading a team of talented creatives, I ensured their work is of the highest quality, met our clients' needs, and aligned with our agency's mission.

Roles -
Designer > Creative Director

Candice Rhea standing vacantly appreciating street art

If you would like some of this pizazz splashed upon your projects, get in touch!
candice.rhea@me.com