I am focused on my career as a Creative Director. My future is in big brands making big impacts, based on my value for brands with meaningful stories and my ability to curate rousing formulas to tell them.
My creative process is highly tactile, and I create ideas that are palpable. My process requires me to see, touch, feel, and show my ideas so that my team can immerse themselves in the intoxicating visions that deliver outstanding results. I am often heavily animated, which I have found to be an excellent tool to encourage the very best work from my creative team.
Tini Tastes was created by renowned Australian pediatricians, aiming to guide parents through food allergy awareness and prevention with cut-through content and class-leading wellness products.
Tini Tastes needed a strategically curated brand identity that would both guide and comfort parents while making big decisions for their little ones.
Client - Tini Tastes
Agency - Growth Gurus
The Future Sees You was a projection art installation as a part of White Night, Melbourne Australia's pinnacle arts festival. It's an event that draws huge crowds into the Central Business District to view and appreciate bespoke innovative art forms.
Creating graphic abstracts of filmed eyes, it captures the emotions, beliefs and hopes from a selected group of young creatives at the renowned Billy Blue College of Design at Torrens University.
Client - Torrens University, Billy Blue College of Design
Agency - The Cutaway Project
Rooted Yoga Studio is the culmination of big ideas like racial equality, body positivity, and accessibility for all human types who don't necessarily fit into the social media ideal of the modern Western Yogi.
Rooted Yoga needed a carefully curated brand identity to represent a small yoga studio doing big things.
Client - Rooted Yoga
Agency - Studio Chulo
Growth Gurus is an e-commerce marketing agency, boasting a vast portfolio of mid to large-sized businesses worldwide.
Here I oversaw our in-house brand management and managed the creative strategies and output for our clients. Leading a team of talented creatives, I ensured their work is of the highest quality, met our clients' needs, and aligned with our agency's mission.
Roles -
Designer > Creative Director
